CLIENT CASE SUMMARY: Oregon Army National Guard
The Need:
Oregon Army National Guard wanted to showcase their innovative overland training program in a way that would engage command-level officers, as well as potential recruits who are considering a career in the U.S. military.
THE APPROACH:
BCM worked with leaders at both the state and unit-level to coordinate and embed to film coverage of National Guard training exercises in the mountains of southern Oregon. This unique training included members of Delta Company 1-186 and civilian experts from EarthCruiser Overland Vehicles.
THE SOLUTION:
Our team produced a three-minute hero video, as well as a series of quick-hit social media reels, to highlight the skills acquired, training exercise logistics, leadership development, and efficiencies created by this unique training partnership.